Management & Franchise

Since the acquisition of Coast Hotels by APA Hotels & Resorts of Japan in September 2016, we have embarked on an aggressive growth strategy, with a vision of achieving 10,000 rooms by 2028 through a combination of new franchise and hotel management contracts, mergers and acquisitions and the purchase of hotel real estate in key locations.

Distinctive
Coast Hotels represents a diverse blend of owned, managed and franchised properties. Our hotels are as unique as their locations. Our Brand Touch Points ensure consistent guest experiences building on the personality of each hotel. This ensures travelers always enjoy the level of service and amenities they expect from a Coast hotel and we deliver on our Refreshingly Local™ brand promise.

Experienced
The Coast team are experienced leaders with a wealth of hospitality and specialized experience. We consistently strive for new and innovative ways to drive business to Coast properties, researching and employing the most current tools, technologies and services to attract guests, and cultivate brand affinity, loyalty and guest advocacy.

Responsive & collaborative
Just because you’re in business for yourself doesn’t mean you have to be in business by yourself. Because we’re owners too, we have a responsive model that ensures your hotels have access to the right tools to maximize revenues, profitability and market share. We pride ourselves in being flexible and collaborative with our owners because each hotel is truly unique with different needs.

Hotel franchising opportunities
As a Coast franchised hotel, you’ll benefit from being affiliated with our well-known brand name, our extensive reservations, sales & marketing, revenue management and technology efforts targeting the corporate business, group and leisure travel market segments. Your hotel will be part of Coast Rewards, our growing loyalty program where we offer guests exclusive member-only rates, and the ability to earn points towards free nights and more, along with earning points with our loyalty program partners: Air Canada’s Aeroplan, Alaska Mileage Plan, and More Rewards. You’ll also benefit from our well-defined brand standards and comprehensive quality assurance program that is designed to work in collaboration with you to improve results. You will receive strong brand delivery, leadership and exceptional value!

Hotel management opportunities
When you choose Coast Hotels to manage your hotel as a Coast branded or independent hotel, you don’t have to worry about day-to-day management and operations – you can be assured they’re in the hands of expert hospitality professionals. Our highly-developed management processes, operating standards, systems and tools are proven to deliver exceptional results.

As hotel owners ourselves, we walk in your shoes every day. We understand the challenges you face. So, whether we manage your hotel as a Coast-branded hotel or an independent hotel, you will receive the same level of effort and care as if we own it.

Our main mandate will be to enhance your asset value, by driving top-line revenues while managing operational expenses so that we can deliver a higher bottom line and profitability. You’ll benefit from our well-established and extensive reservations, revenue management, finance & accounting, technology and sales & marketing services, which allow us to target the corporate business, group and leisure travel market segments. You will receive stability, confidence, support, leadership and maximum return on investment.

Affiliation opportunities
If you are not looking for branding or management services, consider joining our network through affiliation. All of our centralized services we provide to our franchised and managed hotels can be offered to independent hotels as an à la carte service. Our affiliation opportunities include:

1. Reservations and Distribution Services
2. Tiered Revenue Management Services
3. Accounting Services
4. Marketing & Communications
5. Central Purchasing Services
6. Technology Services
7. Lease negotiation

You would retain your hotel’s current name and independent status but be connected with our extensive and well-established services which are designed to drive incremental revenue to your hotel.